New Business Opportunities and Mobility as a Service Strategic Area is launched


The Cluster of the Automotive Industry of Catalonia (CIAC) launches the new Strategic Area of "New Business Opportunities and Mobility as a Service", although it is already known as New Business & MaaS.

The session, coordinated by the Project Manager, Ona Rocamora, began with Josep Nadal, Cluster Manager of CIAC, who thanked the leader of the area, Rosa Maria Tarruella, for taking the lead, in line with the new governance model established in the Strategic Plan 2020-2024. Nadal also commented that this Strategic Area is the result of two elements: the first is, precisely, the work of creating the Strategic Plan through workshops with companies in the sector, and the second is the entry of new brands in the sector that needed a different ecosystem to the one that existed at the time.

On the other hand, the leader of the area, Rosa Maria Tarruella, explained the 3 strategic lines that will guide the actions of the working group:

  • Entrepreneurship ecosystem.
  • Relationship of the vehicle with the environment.
  • New business models in mobility and promotion of demand.

Linked to these lines are different projects:

  • Pre-accelerator.
  • Business incubator.
  • Mentoring of startups.
  • Business consolidation plan.
  • Real Data and the Connected Vehicle.
  • Smart Car - Smart Driver.
  • Improvement in the mobility network in Catalonia.
  • Open Innovation Program.
  • Development of Micromobility Systems in Urban Environments.
  • Platform for the involvement of companies in the change of mobility.
  • Development Plan for ultra-fast charging electric batteries.

Next, Ana Bejarano, from Autoocupación, presented the mentoring program and some of the conclusions that have been drawn. Subsequently, Ona Rocamora explained the lines of CIAC's tractor projects and with which government levers they are linked.